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What happens if you send 600 Christmas cards to people you don’t know?

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Phillip Kunz, a sociologist at Brigham Young University, wanted to see what would happen if he sent Christmas cards to 600 people he didn’t know. Phillip Kunz in 1974 at Brigham Young University...

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The Impact Of FREE On Consumer Decision-Making

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by Fulya Ersoy The Power of FREE Imagine yourself walking into the bakery section of a supermarket. It is 4 pm and you are looking for an afternoon snack. You smell freshly baked cookies. You approach...

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People prefer to do business with people they like

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People prefer to do business with people they like. The #1 reason that they like someone is that person has FIRST demonstrated that they like them! People prefer to say yes to those that they like. Wh...

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Social psychologists call it The Law of Reciprocity

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 Social psychologists call it The Law of Reciprocity – and it basically says that when someone does something nice for you, you will have a deep-rooted psychological urge to do something nice in retu...

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