What happens if you send 600 Christmas cards to people you don’t know?

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Phillip Kunz, a sociologist at Brigham Young University, wanted to see what would happen if he sent Christmas cards to 600 people he didn’t know. Phillip Kunz in 1974 at Brigham Young University...


The Impact Of FREE On Consumer Decision-Making

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by Fulya Ersoy The Power of FREE Imagine yourself walking into the bakery section of a supermarket. It is 4 pm and you are looking for an afternoon snack. You smell freshly baked cookies. You approach...


People prefer to do business with people they like

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People prefer to do business with people they like. The #1 reason that they like someone is that person has FIRST demonstrated that they like them! People prefer to say yes to those that they like. Wh...


Social psychologists call it The Law of Reciprocity

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 Social psychologists call it The Law of Reciprocity – and it basically says that when someone does something nice for you, you will have a deep-rooted psychological urge to do something nice in retu...

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